The user identification feature based on UTM parameters allows Mailocator to recognize visitors who came from an email campaign and treat them differently than regular anonymous visitors.
What it’s for
The main goal is to identify users who are already subscribed or registered in the database and not show them subscription campaigns that no longer make sense for them.
At the same time, this feature opens up opportunities for more precise targeting of future campaigns.
For example, such users can be shown:
preference centers
offers for registered users
special content for existing contacts
campaigns following up on previous communication
If a user is identified by a unique ID, Mailocator can send that visitor an email (transactional message) directly from the integrated tool, for example:
exit-intent email
abandoned cart
repeat visit to a single page
repeat visit to a group of pages
reminder of an unfinished action
follow-up after visiting an important landing page
response to interest in a specific product or category
reminder of an offer after repeated viewing
If the user comes from a newsletter
Starting with version 5.8, Mailocator automatically classifies a visitor from a newsletter as already subscribed if the URL contains a standard email visit identifier, typically utm_medium=email.
In this case, Mailocator will never display a subscription campaign to the user, as it assumes the user is an existing contact.
This helps reduce unnecessary repeated subscription prompts and better target content to existing contacts.
If the user is also identified by a unique ID
If the URL contains a specific user identifier and Mailocator can link it to an existing contact, the options for working with such a visitor are further expanded.
In this case, Mailocator can:
accurately recognize a specific user
launch targeted campaigns intended only for known contacts
launch any email campaign directly to this user from the integrated tool
Recommendations
For best results, we recommend always using utm_medium=email in email campaigns and including a unique user identifier in links as well, if the platform allows it or does not include it in the default settings.