Series of game campaigns for the Czech Football Association
Assignment
The goal was to create an original series of campaigns for the entire football season that would promote the match partner while gaining an audience for other activities. The challenge is to create a full user profile matching the email adress so the follow-up marketing activities can be targeted as accurately as possible.
- Unique solution
- Actual data for each match
- Configuration without coding knowledge
- Variation of four games
Our solution
The development, including testing, was completed within three weeks.
The client received a custom game plugin that can be replicated in many other campaigns.
- Collaboration on the graphic design created by the client
- Campaign coding for desktop and mobile
- Configuration using Mailocator input manager
- Custom game plugin
- Connection to Targito data engine
- Safeguarding against outages in case of high number of visits
- A/B test preparation and evaluation
Results and benefits
The year-long campaign brought an update of the database of users and their preferences and opened up further opportunities for targeted marketing activities.
The campaign and prize giveaways boosted the social media content viewer ratings and users engagement.
- Attractive campaign with social media reach
- Rapid filling of user database
- Validation of actual contacts with detection of 4.7% of erroneous data
- Enriching the database with the preferences and marketing data
- Increase of user engagement on social media
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