Acquiring new leads
Approach to the solution
Preparing a window that will be easy to edit and modify in the Mailocator Editor.
Create CSS animations to display preferences on desktop and mobile.
- Collaboration on the graphic design created by the client
- Campaign coding for desktop and mobile
- Animation logic
- Creating language mutations
- Preparation for the A/B content test
Results and benefits
New leads are now supplemented with new preference data, which, depending on other data, helps improve email marketing performance.
There has been a near doubling of conversion rates.
- Conversion above 5%
- Audience segmentation from the first step
- Attractive campaign form
- Easily edit and modify campaign content
