Generating new leads for CityZen®
Assignment
Create a form for collecting new contacts for email marketing, including the ability to choose content preferences.
The intention was not to display the preference selection immediately, so the content promoting the discount wouldn't be degraded. The preferences are only displayed when the client decides to make use of the offer.
- Acquiring new leads
- Animation to display the preference option
- Working with click and touch events
Our solution
Preparing a window that will be easy to edit and modify in the Mailocator Editor.
Creating CSS animations to display preferences on desktop and mobile.
- Collaboration on the graphic design created by the client
- Campaign coding for desktop and mobile
- Animation logic
- Creating language mutations
- Preparation for the A/B content test
Results and benefits
New leads are now supplemented with new preference data, which, depending on other data, helps to improve the email marketing performance.
The conversion rates have almost been doubled.
- Conversion above 5%
- Audience segmentation from the first step
- Attractive campaign form
- Easily editable and modifiable campaign content
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