For campaign restrictions based on consent to function properly, a cookie consent solution must be implemented on the website that works with the dataLayer and the consent property. This implementation is now a common standard and should include at least the following states:
ad_storage – consent to advertising cookies
analytics_storage – consent to analytics cookies
ad_user_data – consent to sending user data for advertising
ad_personalization – consent to ad personalization
Mailocator reads these values and uses them to determine which campaigns it can run.
If you are unsure about the correct implementation or want to verify functionality, you can contact Mailocator support at any time.