Proper configuration of these consents affects the behavior of tools such as Mailocator and determines which campaigns and features can be active. Evaluate each campaign based on the data it uses and its purpose – and configure the appropriate consents accordingly.
This overview serves as a general guideline. Legal assessment and the correct configuration of consents are always the responsibility of the website operator (the client). We recommend consulting a legal or compliance specialist regarding specific settings to ensure compliance with applicable legislation.
Consent to advertising cookies
Used for:
storing identifiers (e.g., for remarketing)
tracking conversions
working with advertising systems (Google Ads, etc.)
Set this especially for subscription campaigns and conversion-based campaigns
Consent to analytical cookies
Used for:
measuring traffic (e.g., Google Analytics)
analyzing user behavior on the website
evaluating website performance
For campaigns dependent on behavior tracking, performance evaluation, and advanced segmentation
Consent to sending user data for advertising
Applies to:
sharing data with third parties (e.g., Google)
use of data for campaign measurement and optimization
set this for subscription campaigns when the contact is transferred to a third party (integrated service)
Consent to ad personalization
Enables:
display of personalized ads
targeting based on user behavior
for campaigns that use audiences and third-party data