The integration of Mailocator with Targit is one of the most advanced integrations across the entire platform. It’s not just a simple transfer of contacts, but a true integration of web personalization, targeting, forms, and email communication based on data from the CDP.
Thanks to this, Mailocator can read audiences from Targit and target campaigns based on advanced customer data, including RFM parameters. This allows you to work with factors such as:
whether the customer has made a purchase,
how many times they have purchased,
the value of their purchases,
or how long ago they were active.
This allows you to display significantly more relevant content based on the customer’s actual value and behavior.
Another major advantage is the integration of tracking data between the two systems. The behavior tracked in Mailocator can be leveraged in the broader context of customer engagement, and conversely, data from Targita helps refine campaign targeting directly on the website.
The integration also includes the ability to trigger transactional or follow-up messages directly from Mailocator based on situations evaluated by Mailocator’s own campaigns. Typical examples include responses to specific visitor behavior, repeat visits, uncompleted actions, or other key moments in the customer journey.
The integration also supports reminder scenarios for unconfirmed DOIs, allowing you to effectively work with contacts who haven’t yet completed registration.
Another strength is support for more complex forms via Targito Forms. This makes the integration suitable not only for standard contact collection but also for preference centers, extended forms, and complex campaigns where it is necessary to work with multiple fields, logic, and integration with other marketing processes.