Sales support and lead generation for GS
Assignment
A unique, limited-time campaign that rewards both existing and new customers with prizes during the pre-Christmas season.
Thanks to integration with data from Targita, prizes can be personalized based on the customer’s purchase history.
After viewing the starry sky, the customer selects a star that hides a unique prize.
- A unique interactive experience
- Generating new leads
- Retaining existing customers
- Integration with the Targito CDP platform
Our solution
The campaign is designed to be easily adapted for other seasonal events (e.g., Valentine's Day), with an emphasis on rapid deployment and cost minimization.
100% functionality on mobile devices, which is where most visitors come from.
- Collaboration on a graphic design created by the client
- Development of a custom plugin
- Coding of the campaign for desktop and mobile devices
- Creation of language versions
Results and benefits
Positive response on social media.
An above-average conversion rate of 23.04%, even during the competitive pre-Christmas period.
- Acquiring new contacts and enriching the data layer with client profiles
- Enriching the data layer with client profiles
- A memorable and brand-distinctive campaign
- Successful reuse of the campaign for other marketing events throughout the year
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