The scenario is used for campaign management. Using the scenario you can run a welcome campaign for new visitors, a referral campaign for regular clients and notifications for everyone.
Basic features of the scenario
- defines the launching of campaigns according to criteria
- the number of campaigns in the scenario is unlimited
- A/B testing of campaigns
- Option to set separate content for desktop and mobile devices
Most commonly used triggers
- For new or existing visitors (collecting leads, first purchase incentives)
- Based on time spent on a page or website
- Based on where the user has scrolled to (finished reading an article)
exit-intent- starting before leaving the page- by
dataLayer, e.g. to display the campaign only on the product page