One of the main tasks of Mailocator is to collect data to better target your marketing activities
Passing data to ESPs
Mailocator can automatically and conveniently forward any data to most modern ESPs that you can easily integrate with Mailocator, see integration.
You don't need any complicated settings to pass common fields such as email address and name, you can simply direct the fields directly in the editor.
But you can also pass other data such as geolocation data, ip addresses, site url, device type and more.
Tips for passed fields
| email address, a mandatory field for all acquisition campaigns | |
| custom fields | fields that you create yourself in email marketing tools |
| sytem fields | fields that are pre-set in email marketing tools |
Sending completed data to the email address
The default option where the collected data is immediately sent to your email.
This option is particularly useful for testing purposes or in situations where the email marketing tool is not available.
Storing data in Mailocator Storage
Use whenever you are not collecting email address, but for example data from feedback forms, questionnaires or registration forms.
Mailocator also allows you to store data locally in your project storage.
You can continuously download this data in CSV format and then import it into applications such as Excel and other spreadsheets or further process it in your own systems.