This filter allows you to target campaigns based on the actual status of customers in your Shoptet e-shop. Mailocator automatically uses data provided by Shoptet directly on the page—for example, the number of items in the cart, the total value of the cart, user login information, and other dynamic data.
You don't need any paid Shoptet add-ons – all the necessary data is available immediately.
This allows you to display your campaign at the exact moment when it is most relevant to the customer.
Best practice
Use this filter when you want to respond to a specific customer purchase status:
Encourage order completion
- Display a reduced shipping offer, a gift with purchase, or other incentives if the customer has a high cart value and leaves without completing the purchase.
Highlight the benefits of registration
- For unregistered customers, show the benefits of registration (discount, loyalty points, faster shopping).
Special offers for customers with larger carts
- Customers who have more items in their cart often hesitate—this is a good time to offer a discount, bonus, or complementary product.
Support for users with empty shopping carts
- You can display recommended products or offers when users leave the page.
This filter is ideal for optimizing conversions, working with order value (AOV), and personalized actions during the shopping process.