This option helps prevent situations where a user sees an inappropriate or repetitive campaign at a time when you don't want to display it.
Where does this setting work best?
Use UTM logic when visitors come from channels where you have already provided them with certain information, incentives, or offers—or when you don't want them to be disturbed by another campaign:
If they came from a newsletter (utm_medium=email) and you don't want them to see subscribe campaigns.
If they come from a paid campaign and you have a specific landing page prepared for them where you don't want additional pop-ups.
If they come from social networks or other custom campaigns and you want to show them a different version of the content, or conversely, no campaigns at all.
If you use custom UTM parameters to identify target groups and need to customize the display of campaigns accordingly.
What does this setting do?
UTM filtering prevents campaigns that may be inappropriate, unnecessary, or disruptive in a given situation from being displayed. A typical example is a visitor who clicks through from a newsletter and immediately sees another subscribe pop-up, which seems illogical and can reduce trust.
Proper UTM rule settings improve relevance, eliminate duplication, and ensure that the user receives content that corresponds to where they came from.
##Recommended procedure:
If a visitor arrives at the website from a newsletter (utm_medium=email), we recommend suppressing all subscribe campaigns – the user has clearly subscribed via the email channel and another call to subscribe would not make sense.
In general, set UTM rules wherever the source of the visit influences whether the campaign should be launched. This will ensure that campaigns are always displayed in the correct context, are not disruptive, and support the conversion path rather than disrupting it.