Why use this setting?
Mailocator allows you to postpone or delay the launch of a campaign so that it appears at the right moment and is not disruptive.
Postponing the launch means that the campaign will only appear on the next visit, when Mailocator already has the visitor's behavior history and preferences from previous interactions available. This allows campaigns to be targeted more accurately and with greater relevance.
Delaying launch, on the other hand, determines when Mailocator will start evaluating campaign triggers. Triggers are not evaluated at all until the set time has elapsed.
When to use Start delay:
Use the delay especially when you want to respond to repeated interest from a visitor and work with historical data:
when supporting returning visitors or customers
if you want to display the campaign only when the user already knows the website and has shown interest
for campaigns that only make sense after multiple visits (e.g., discounts, offers for hesitant users)
for new visitors, delay is usually inappropriate because there is no historical data to work with on the first visit
When to use Campaign Delay:
Use delay when you don't want triggers to be evaluated immediately after the page loads:
for behavioral triggers (exit-intent, scroll)
if you want Mailocator to respond after a short delay and ignore random or unintentional behavior
if you want to soften the first impression and prevent the campaign from starting immediately
Best practice tip:
Use a short delay of 2–3 seconds, especially for welcome campaigns and behavioral triggers, so that Mailocator does not respond to unwanted movements.
Use delayed activation specifically for campaigns targeting returning visitors. For new users, choose immediate or slightly delayed display without waiting for another visit.