This filter allows you to display a campaign only if the specified expression working with data from Targito evaluates to true. This allows you to target campaigns based on customer segments, purchasing behavior, and other data that flows into Mailocator from Targito.
This allows for very accurate and personalized campaign launches based on data obtained outside the website – for example, loyalty scores, purchase frequency, last order reviews, or value segmentation.
Best practice
Use this when you want to activate a campaign only for users who meet specific criteria in Targit – for example, active customers, frequent shoppers, top customers, or customers who need reactivation.
This filter is ideal for segmentation by RFM (Recency, Frequency, Monetary), where you can display different content to customers based on:
how long it has been since they last made a purchase (recency),
how often they make purchases (frequency),
what their total spending or value is (monetary).
This allows you, for example, to display rewards to your best customers, run a motivational campaign for customers with declining activity, or highlight offers to users with high potential.