A trigger activated when a user returns to the page captures the moment when a visitor interrupts their activity (switches tabs, opens another application, returns from the navigation bar) and returns to your content. This moment often indicates hesitation, postponing a purchase, or deciding between alternatives. A well-timed campaign can remind the user of the value of the offer or encourage them to continue with the purchase process.
When does this trigger work best?
The trigger is particularly useful in situations where returning to the page indicates renewed interest, but also a certain degree of indecision:
Unfinished order – if the user has items in their cart but has left the page and is returning, the campaign can remind them of the benefits of purchasing, offer reduced shipping costs, or motivate the user to complete the order.
Product comparison – when a visitor returns after searching for alternatives in another tab, you can offer them arguments, reviews, or benefits that will help them decide on your product.
Re-engaging the user – if the user returns after a long period of inactivity, the campaign can gently remind them of current offers, limited-time promotions, or personalized content.
Mobile apps – returning from the app's navigation bar may be a sign that the user has switched between tasks; a well-timed campaign will help bring their attention back to your content.
What does this trigger address?
It helps capture and capitalize on the moment when a user returns after an interruption, but their attention may not be fully focused on the page. The campaign can remind them of important information, remove doubts, or motivate them to complete an action, thereby increasing the chance of conversion and minimizing departures without action.
Best practice tip
Use this trigger primarily for purchasing processes, shopping carts, checkouts, and important decision pages. Combining it with personalized content (e.g., items in the shopping cart, discounts, or time-limited offers) significantly increases the effectiveness of the campaign.