The filter by page title allows you to activate a campaign based on the text contained in the page title, which is displayed in the browser tab or defined in the title tag. In practice, it is used in situations where the page title better reflects its content than the URL itself, or when different pages share the same address structure but have different titles.
When is it useful?
This filter is not common, but it is useful in several specific scenarios:
When multiple URLs have the same format, but the titles distinguish them (e.g., example.com/detail has titles "Product A," "Product B," etc.).
For content websites and blogs where articles are better identified by their title than by a complex URL structure.
For internal pages or dynamic applications (SPA) where the title changes but the URL remains the same.
For quickly targeting a specific title without having to deal with the entire URL path.
What does it solve?
The page title filter allows for more accurate campaign targeting in situations where the URL is insufficient or unstable. It helps select specific content without having to set up complex URL patterns. This leads to more accurate campaign display and better relevance.
Examples of use
Targeting pages whose name contains "Discounts" or "Sale."
Activating a campaign only on articles with a title containing "Recipe" or "Instructions."
Excluding the Shopping Cart, Terms and Conditions, and other pages of this type.