Why use this trigger?
The Mailocator Event Trigger allows you to respond to user behavior that happens across your website – not just on the current page. It works similarly to analytics or dataLayer events: when a visitor performs a specific action, such as opening a key page, an event is recorded. If the Event Trigger detects that the defined event has occurred (for example, a visit to a particular URL), the campaign activates instantly. This makes it ideal for targeting deeper engagement signals, multi-step user journeys, or intent shown over multiple pages.
Where it works best?
Use this trigger when user paths or page visits indicate strong interest or readiness to engage:
Product pages or collections – trigger offers or guidance when users visit high-value items.
Pricing or subscription pages – react to visitors evaluating your plans or comparing tiers.
Support, FAQ, or help pages – offer assistance when users show signs of needing clarification.
Category paths – activate more precise recommendations when certain page sequences are visited.
Content funnels – use event-based triggers on guides, articles, or tutorials to reveal depth of interest.
What does it solve?
Event-based triggers help you recognize and act on meaningful user behavior, even if it occurs across several pages or steps. Instead of relying on single-page interactions, you can respond to broader patterns such as returning visits, exploration of multiple products, or research-heavy browsing. This gives you far more control over when campaigns appear and ensures they activate only when the visitor reaches a high-intent moment in their journey.
Best practice tip:
Define events around the pages or actions that truly matter – such as pricing visits, repeated product views, or navigations that indicate comparison behavior. Keep event names consistent and meaningful, and use them to trigger contextual, supportive campaigns rather than broad, generic messages.