The URL filter allows you to specify exactly which pages your campaign should appear on. It only works with the path and parameters in the URL, not the domain. This makes it easy to target campaigns to the shopping cart, checkout, product pages, selected sections of the website, or specific subpages.
This filter is ideal if you need to display campaigns only on certain types of pages or, conversely, exclude them from certain pages entirely.
Where does it work best?
The URL filter is especially useful when you want to work with the exact path in the address, for example:
targeting a campaign only to a specific category or product,
displaying a campaign when entering the shopping cart (/cart) or checkout (/checkout),
excluding campaigns from the ordering process,
targeting pages where specific parameters are found in the URL (e.g., ?source=promo).
Because the domain is not taken into account, the filter will also work correctly where the website is loaded in multiple language versions or on multiple domains.
The URL filter helps:
remove unwanted campaign displays on sensitive pages (shopping cart, checkout, forms)
target campaigns only to relevant content
work with multiple URL variants without having to deal with the domain
avoid conflicts with other elements or processes on the website (e.g., during checkout).
The result is more precisely targeted and less intrusive campaigns that match the context of the page.
Best practice
The URL filter is most often used to exclude the shopping cart and checkout, or conversely to target campaigns to specific pages where communication makes the most sense (for example, only to product or content pages). Always consider which pages the campaign has real value on and set the exact path or key parameter in the URL accordingly.