Why use this setting?
The audience setting determines which visitors can see the campaign based on whether the user has identified themselves (e.g., by sending an email) or not.
Filtering by audience prevents subscribe campaigns from being displayed to users who have already provided their email address or otherwise identified themselves. It helps separate acquisition communication from follow-up care, increases campaign relevance, and reduces the risk of annoying users.
Mailocator distinguishes between:
all visitors
non-converted visitors – i.e., visitors who have not yet subscribed (have not sent an email or otherwise identified themselves)
converted visitors – visitors who have already subscribed or identified themselves in some other way
Audience conversion (subscription/user identification) is not the same as campaign conversion.
Campaign conversion can be, for example, a click, page view, or other action that you define as the campaign goal.
Where does it work best?
Use audience selection wherever it makes sense to distinguish whether you already know the user:
for subscription campaigns, which should only be shown to unconverted visitors
for informational campaigns, which can be targeted at all visitors without distinction
for loyalty, upsell, or personalized campaigns that only make sense for already converted (identified) visitors.
Best practice tip:
Always set at least a basic audience segmentation – non-converted vs. converted visitors. This will prevent acquisition campaigns from being repeatedly displayed to users who have already subscribed, and will keep your communication clear, targeted, and professional.