Integrating email services with Mailocator is not mandatory, but in practice it is very common and recommended. Mailocator is often used to collect email addresses through subscription campaigns, games, questionnaires, or other conversion scenarios. Mailocator automatically transfers the collected data to the connected email tool, which takes care of the entire double opt-in process, contact management, and subsequent newsletter distribution or automation.
In addition to transferring the email address itself, Mailocator enriches the user profile in the email tool with behavioral and contextual data. This data can be further used for advanced segmentation, personalization, and significantly increased email campaign performance. As a result, Mailocator acts as an effective source of quality data for the entire email marketing ecosystem.
If you only use Mailocator for informational campaigns, surveys, or other scenarios without collecting personal data, email service integration is not necessary. In this case, campaigns can run completely independently, without any connection to external tools.
Integration can be added or changed at any time directly in the Mailocator environment, without the need for website intervention or technical implementation.